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THE ACTIONS YOU MUST TAKE TO ACHIEVE MOBILE SEO SUCCESS

If you didn't already know, mobile is the way of the future when it comes to search. With Google's mobile-first index being live, mobile SEO is more vital than ever. This implies that if your brand doesn't display properly on mobile devices, it may fall behind the competition.

MOBILE SEO
MOBILE SEO

While Google accounts for 95% of all mobile searches, roughly 60% of all Google searches are conducted on a mobile device, and this trend is expected to continue. According to Google, smartphone searches account for 27.8 billion more than desktop searches. Mobile devices and apps are becoming more powerful, useful, and affordable than ever before.


As a result, businesses must go where their customers are: they must make their internet content mobile friendly. Ignoring the shifts in mobile marketing and advertising might be disastrous for your company and brand. Customers will choose more prominent and accessible companies over you. This is true not just for e-commerce businesses, but for all businesses, from medical offices to transportation organizations.


It's never too late to start working on your mobile strategy. However, the sooner you begin, the sooner your organization will benefit. Let's talk about the three things you can do right now to boost your mobile SEO.

Understand Google’s New Requirements

No one wants to waste time and money. That’s why it’s imperative that you pay attention to Google’s new requirements and suggestions. First, let’s understand what Google’s Mobile First Index is. Google now ranks search results based solely on the mobile version of the page, even when searching from a desktop computer. 


Before this change, searching Google via desktop would yield results of desktop websites and searching via mobile would yield the mobile versions of websites. Now, no matter which type of device you search from, Google will show you the mobile-friendly websites first.

The new Google requirements are as follows:

  • Structured data – this is data that is entered directly into the HTML. This allows search engines to crawl and understand your website. Google says structured data should be present on both the desktop and mobile versions of your site.

  • Content – your mobile website’s content should be consistent with your desktop version’s content. Don’t cut your content short on your mobile version because it will be a huge disservice to your mobile SEO indexing.

  • Metadata – titles and meta descriptions should be equivalent on both versions of your site.

  • Popups – don’t obstruct the user view with full screen popups. Otherwise, Google will penalize you.

Keywords Your Audience Uses on Mobile

Even though you should be targeting the same audience on mobile as you are desktop, people tend to search differently while on the go than they do when sitting at their desktop. 


Understanding the keywords your audience uses while searching on mobile can help you. This is especially valuable for local businesses using local SEO. 


For example, in 2015, if you searched for Toys R Us you would probably have been searching for a specific sale nearest you. But if you search for Toys R Us in 2019, you would probably be trying to find out if there were still any locations open nearest you (unfortunately, they’ve all been shut down).

Brand Representation

Investing in mobile marketing and advertising just as much as you invest in web advertising will determine if new customers are able to find your brand. Of course, you want to be found whether via mobile or web but given that we know more searches are conducted via mobile device than desktop, you need to make sure that your brand is well represented via mobile SEO.


These steps will help your company get started toward a successful mobile SEO campaign. Don’t get left behind.


Follow all these steps and get your timing right and you’ll be on the road to seasonal SEO success throughout all the important seasons during the year.


Best SEO Company in Phoenix
Best SEO Company in Phoenix

If you’re wondering “who is the best SEO company near me?” look no further. If you need some help and assistance with your SEO strategy then check out the best SEO company Phoenix has to offer. We are the best SEO company in Phoenix and can help you create a seasonal SEO strategy that will lead to success.


Don’t wait, contact us today to boost your SEO in Phoenix.

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