On Facebook groups, Reddit, forums, and the like, you'll occasionally see appeals for help with SEO for small company owners or entrepreneurs. A small-business website or specialized blog is frequently the source of the request for assistance. Small SEO fixes, such as adding alt-tags and correcting the H-tag structure, are frequently suggested.
However, these responses entirely overlook important aspects of a new website, such as generating outstanding content, selecting the right keywords, and establishing authority, to name a few. Furthermore, one component of SEO that many people neglect is website load time.
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Page load speed is a ranking element, according to Google, however, we don't know how large of a role it is. What is a decent page load time, as well? What are the outcomes of an SEO page speed test that can consistently enhance your business? We've devised a few hypothetical scenarios to help us answer these issues.
However, when it comes to SEO, it's important to remember that not everything works the same in every industry. Furthermore, not every strategy yields the same results for every website. As a result, we've incorporated a wide range of various scenarios.
Increasing Conversions and Lowering the Bounce Rate
When it comes to the advantages of optimizing your website load time – or receiving positive results from an SEO speed test – lowering your bounce rate is at the top of the list. It's crucial to remember that whether or not a lower bounce rate improves your SEO is irrelevant; after all, you don't want people to leave your site as quickly as possible.
The speed with which a page load is an important aspect of eCommerce. When it comes to building an eCommerce mobile app, page load speed is crucial. This is due to the increased usage of mobile devices, which necessitates a more efficient experience.
If you enhance your site's page load speed, you'll almost certainly witness a big reduction in bounce rate. Your bounce rate may drop by as much as 30%.
Perhaps you just launched a campaign that resulted in a poor return on investment (ROI). An SEO page speed test may indicate that the time it takes for your website to load is too long. If this is the case, increasing page load speed will almost certainly increase your ROI.
You may sometimes improve the performance of your page by overhauling the coding. Your pages may receive a near-perfect score on Google Lighthouse audits as a result of this. However, passing the audit does not guarantee that you will notice a significant boost in your average rating.
However, you may see a reduction in the bounce rate and the average time spent on a page. So, when it comes to increasing ranks, page speed isn't the be-all and end-all. Real outcomes are frequently the consequence of a better user experience provided by a faster page load time. In this case, a lower bounce rate is the desired outcome.
Nothing Happens
On the other hand, improving your page's load time may provide no results. This supports the notion that page speed isn't as essential as many people believe. If this is the case, you should refocus your efforts on other elements of your website.
When you think about it, you can see how this makes sense. There are currently several sluggish sites that rank well on Google and have millions (or hundreds of thousands) of monthly visits. Forbes.com is a good illustration of this. Forbes.com scores poorly in Google Page Speed Insights. WordPress is also popular, although it is sluggish. If you have a WordPress site, you almost certainly have a slow page speed.
Perhaps you've tried various approaches to speeding up your page load time, such as switching servers, installing new plugins, using CDNs, and so on. You may discover that increasing your site performance by a few seconds has just a minor influence on your page rankings once you've finished tweaking and retooling it. Alternatively, having a slower website does not affect your page ranks.
If this is the case, and you haven't seen good outcomes in your rankings as a result of site performance – and unless you can dramatically increase your load times – you're probably wasting your time and efforts and would be better off doing something else.
Improvements In Rankings and Traffic
Perhaps you've struggled to rank your site in the past, even in a very narrow market. You could even discover that your bounce rate is unusually high for your website's kind. If this appears to be the case, running the site via Google's Page Speed Tool may be worthwhile. Fixing your site's slowness might result in a significant boost in its rating. However, while page load speed isn't the only factor to consider when it comes to lowering bounce rates, it is an important one.
Transforming your website into an AMP-only site is an intriguing strategy to investigate. On desktop and mobile, AMP-only webpages use AMP (accelerated mobile pages). You may even notice an improvement in SERP ranks as well as a better, far quicker user experience on desktop and mobile if you do this.
If you're in a highly competitive sector, page load speed is critical, as it's critical to provide your users with a positive – if not great – experience. After all, Google is concerned about page load times for a reason: it is a good measure of how webmasters value user experience. When you enhance your page load speed, you'll almost certainly see significant gains in your SERP ranks and bounce rate.
Let's look at another hypothetical situation. Google may have recently updated. Perhaps this change leads you to a decrease in the ranks for certain of your keywords, resulting in a ranking drop. If you do a competitor study, you could discover that your page speed score for particular keywords is a little slower than the competitors. If this is the case, you should make an effort to better your situation.
You may see that when your page speed score improves, your FCP drops. You may also see an improvement in your keyword ranking. Furthermore, making your pages load faster would improve the user experience. We know we sound like a broken record, but the value of a positive customer experience cannot be emphasized. What are the chances? This may even increase sales.
Improving your website load speed will not only improve the user experience but will also likely result in substantial increases in your organic rankings. Because Google has begun to place a greater emphasis on user experience, enhancing your site's UX will almost certainly help it rank higher.
When a site's Lighthouse performance score is improved – and maybe even switched to a native AMP homepage - the benefits can be rather significant. If you do this, you could see a boost in organic traffic within a week, with the amount continuing to rise over the next few months.
Finally, page speed is an important factor in search engine optimization. It's being utilized by a lot of websites to speed up their loading times.
Yes, outcomes vary, but they are generally rather considerable, especially if you make some significant changes.
Keep in mind that having a lot of images on your website might make it take longer to load. You'll probably observe a reduction in the time it takes your pages to load if you compress big pictures, remove bloat, simplify code, and refine the server to enhance time to first byte (TTFB), resulting in a more refined user experience and happier site visitors.
Conclusion
If you would like to learn more about SEO, consider reading more of the Position Punisher blog. Our post on eCommerce SEO tips to improve organic performance is a great place to start.
Position Punisher the best SEO company in Phoenix offers great information on a variety of topics – things like app development, SEO, and great web design.
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Consider contacting Position Punisher now if you are an entrepreneur or a small company owner wanting to optimize your website, improve your SEO ranks, or anything similar. Position Punisher has spent years assisting small businesses in expanding their client base and web presence by utilizing the most recent technological advancements. We have a track record of assisting small company owners and entrepreneurs in achieving their business objectives.
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